Our Values

We strive to make quality products that respect people and the planet with every design decision by focusing on four key areas: Gaia, Quality not Quantity, Activism, Culture & Heritage. These core values inform every decision across our business & design and reflect the way we work & behave towards each other every day.

We use our collections, collaborations and catwalk shows as a platform to capture the imagination, and as an energizing force to promote awareness and campaign for positive activism. We strive to make our clothes with greater care, keeping heritage, craftmanship and tradition alive through innovative design. We call on our community to engage with the world we live in through appreciation of Arts & Culture.

We use our brand voice to raise awareness of the environmental impact of overconsumption, urging people to buy less and buy better quality clothes, while creating collections that meet this standard.